[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sidon.cz\/neni-reklama-jako-reklama\/#Article","mainEntityOfPage":"https:\/\/www.sidon.cz\/neni-reklama-jako-reklama\/","headline":"Nen\u00ed reklama jako reklama","name":"Nen\u00ed reklama jako reklama","description":"Oslovit a upoutat ve\u0159ejnost na internetu je st\u00e1le t\u011b\u017e\u0161\u00ed a t\u011b\u017e\u0161\u00ed. Nen\u00ed na tom nic nepochopiteln\u00e9ho, proto\u017ee je zde st\u00e1le v\u00edce nejr\u016fzn\u011bj\u0161\u00edch nab\u00eddek, mezi kter\u00fdmi u\u017e se snad ani ned\u00e1 po\u0159\u00e1dn\u011b zorientovat. A ani internetov\u00e9 vyhled\u00e1va\u010de nejednou nepomohou, aby lid\u00e9 na\u0161li p\u0159esn\u011b to, co (pr\u00fd) maj\u00ed naj\u00edt. Pokud se to pr\u00e1v\u011b vy\u0159\u010den\u00e9 dot\u00fdk\u00e1 jenom n\u011bjak\u00fdch...","datePublished":"2021-10-18","dateModified":"2023-06-05","author":{"@type":"Person","@id":"https:\/\/www.sidon.cz\/author\/#Person","name":"","url":"https:\/\/www.sidon.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sidon.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sidon.cz\/wp-content\/uploads\/notebook%20s%20Googlem_93kIQT.jpg","url":"https:\/\/www.sidon.cz\/wp-content\/uploads\/notebook%20s%20Googlem_93kIQT.jpg","height":0,"width":0},"url":"https:\/\/www.sidon.cz\/neni-reklama-jako-reklama\/","about":["Podnik\u00e1n\u00ed"],"wordCount":410,"articleBody":"         Oslovit a upoutat ve\u0159ejnost na internetu je st\u00e1le t\u011b\u017e\u0161\u00ed a t\u011b\u017e\u0161\u00ed. Nen\u00ed na tom nic nepochopiteln\u00e9ho, proto\u017ee je zde st\u00e1le v\u00edce nejr\u016fzn\u011bj\u0161\u00edch nab\u00eddek, mezi kter\u00fdmi u\u017e se snad ani ned\u00e1 po\u0159\u00e1dn\u011b zorientovat. A ani internetov\u00e9 vyhled\u00e1va\u010de nejednou nepomohou, aby lid\u00e9 na\u0161li p\u0159esn\u011b to, co (pr\u00fd) maj\u00ed naj\u00edt. Pokud se to pr\u00e1v\u011b vy\u0159\u010den\u00e9 dot\u00fdk\u00e1 jenom n\u011bjak\u00fdch nep\u0159\u00edli\u0161 zaj\u00edmav\u00fdch sd\u011blen\u00ed nebo dokonce n\u011b\u010deho, o\u010d by se rad\u011bji nikdo zaj\u00edmat nem\u011bl, nemus\u00ed to b\u00fdt na \u0161kodu. Ale pokud se ve\u0159ejnost nedok\u00e1\u017ee dostat ani k n\u011bjak\u00e9 nab\u00eddce soukrom\u00e9ho podnikatele, pak u\u017e je to nep\u0159\u00edjemn\u00e9. Pochopiteln\u011b p\u0159edev\u0161\u00edm pro doty\u010dn\u00e9ho podnikatele, kter\u00fd si t\u00edm p\u00e1dem nem\u00e1 nad\u011bji vyd\u011blat, ani kdyby nab\u00edzel n\u011bco, co prost\u011b nem\u00e1 konkurenci a po \u010dem by lid\u00e9 jako\u017eto z\u00e1kazn\u00edci r\u00e1di s\u00e1hli.  A kdy\u017e tak n\u011bkdo podnik\u00e1 a nem\u00e1 dostate\u010dn\u011b po\u010detnou klientelu, mus\u00ed vsadit na reklamu. A pokud tento nechce s\u00e1zet jenom na nad\u011bji, kter\u00e1 se sice m\u016f\u017ee, ale tak\u00e9 nemus\u00ed vyplnit, pokud chce m\u00edt jistotu, \u017ee propagac\u00ed oslov\u00ed ty, je\u017e oslovit chce, v dostate\u010dn\u00e9m po\u010dtu, m\u011bla by b\u00fdt jeho volbou PPC reklama ads a sklik. A to pochopiteln\u011b nejen proto, \u017ee vypad\u00e1 cizorod\u011b a u\u017e od dob socialismu m\u00e1 mnoho z n\u00e1s zafixov\u00e1no, \u017ee co je ciz\u00ed, co se jmenuje anglicky, to mus\u00ed b\u00fdt lep\u0161\u00ed ne\u017e to ostatn\u00ed.  P\u0159ednost t\u00e9to propagace toti\u017e spo\u010d\u00edv\u00e1 v tom, jak vypadaj\u00ed reklamy PPC a jak tyto funguj\u00ed. A kdy\u017e se nad t\u00edm zamysl\u00edte, mus\u00edte dosp\u011bt k n\u00e1zoru, \u017ee tohle je prost\u011b to nejlep\u0161\u00ed. U PPC reklam se toti\u017e neplat\u00ed za nic. Tady se plat\u00ed za to, jak\u00fd vyvolaj\u00ed z\u00e1jem, kolik lid\u00ed na n\u011b klikne, aby se zaj\u00edmalo o propagovanou nab\u00eddku. A je tedy jasn\u00e9, \u017ee se provozovatel\u00e9 takov\u00e9 reklamy postaraj\u00ed o to, aby oslovila maximum lid\u00ed, aby nebyla jen n\u011b\u010d\u00edm, co se na internet vyv\u011bs\u00ed a pak u\u017e po tom ani pes ne\u0161t\u011bkne. A kdy\u017e m\u00e1 reklama dostate\u010dnou sledovanost, p\u0159im\u011bje ur\u010dit\u011b dost lid\u00ed i k tomu, aby se j\u00ed nechali ovlivnit. Z \u010deho\u017e m\u00e1 ten propagovan\u00fd u\u017eitek.                                                                                                                                                                                                                                                                                                                                                                                          3.7\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nen\u00ed reklama jako reklama","item":"https:\/\/www.sidon.cz\/neni-reklama-jako-reklama\/#breadcrumbitem"}]}]